Exemplartyp | Aktuellt bibliotek | Avdelning | Hyllsignatur | Status | Förfallodatum | Streckkod | Exemplarreservationer | |
---|---|---|---|---|---|---|---|---|
Bok | PRV - Biblioteket Stockholm | . | VM Kum (Liknande titlar(Öppnas nedan)) | Tillgänglig | 20071978231DC |
Includes bibliographical references (p. [231]-247) and index.
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Creating successful private labels is about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.
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